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Jared Songoro Obiri

Sales and Marketing

About me

Efficient and effective sales team leader with over 12 years ofexperience driving profitability through strategic growth, leading teams, andquality control. Adept at building a customer base to increase revenue andconsistently exceed sales targets. Excellent communication skills with abilityto build strong relationships and customer satisfaction. Fiercely competitive inmy approach to acquire business, and able to handle complex situations from astrategic perspective.

Skills and tools

Team Management
communication skills
driving
Leadership
Team Work
Food Products
driving

Education

January 2012 -December 2015
Bachelors in Business Management
Mount Kenya University

Purchasing and Supplies Management 

January 2007 -December 2009
Diploma in Marketing Management
Kenya Institute of Management

 Marketing Management 

Work Experience

April 2017 -March 2022
Sales Representative
New Kenya Cooperetive Creameries Limited

Duties and responsibilities

 • Actively monitored key performance metrics of sales team, identified challenges and created new solutions applying proven problem-solving techniques. 

• Oversaw the effective execution of all Point Of Purchase and Point Of Sale transactions, closing shift reconciliation and other processes, ensuring compliance at 100% with company standards. 

• Created sales opportunities through creating campaigns; corporate events, exhibitions, consumer engagement campaigning and sampling and community involvement improving product revenue by 30% and customer satisfaction ratings by 25%. 

• Developed sales commission and growth incentive plans, increased sales by 20% and customer service quality by 30% later it was adopted by the company

 • Resolving customer complaints by investigating problems, developing solutions, preparing reports and making recommendations to management.

 • Monitoring competition, gathering market place information on pricing, products, new products, delivery schedules and merchandising improving customer retention by 40% •

 Negotiated contracts with referrals sources, third parties, and government agencies ensuring effective service for recurring clients.

 • Developed new distribution model that saved the company on distribution cost by 40%, improved customer satisfaction by 30% and controlled credit among clients by 50%.

 • Improved product availability for the assigned accounts through identifying and negotiating listings of new products. 

January 2016 -March 2017
Sales Supervisor
Nation Media Group Limited

Duties and Responsibilities 

• Established a sales strategy for all major customers and prospects developing positive relationship with 50 key customers in line with the courier sales strategy. 

• Analyzed inactive accounts soliciting feedback to determine reasons for lack of account use and reactivated 30% of the accounts.

 • Established lasting rapport with current and potential customers providing individualized service to improve customer satisfaction rating by 15%. 

• Oversaw maintenance client files, updating information per departmental policies and producing sales related and sales forecast to ensure prompt debt collection within the agreed credit period.

 • Collaborated with  relevant departments recommending process and service streamlining to improve efficiency in preparing monthly sales and debt  collection report 

• Maintaining precise case documentation to keep product and service records accurate, increasing case accessibility and efficient by 25% 

• Carrying out regular sales meetings with staff to review sales progress, maintaining good employee relations to ensure the highest degree of morale and discipline and providing results driven leadership

September 2010 -March 2017
Sales and Distribution Assistant
Nation Media Group Ltd

Duties and Responsibilities

 • Provided a memorable sales experience through personal conversation, landing 20+ potential customers less than a month. 

 • Provided information to customers within a minute regarding document status and general inquiries. 

• Compiled and forwarded the daily, weekly and monthly sales and collection reports to the distribution operations manager on time. 

• Settled customer complaints without needing to involve a manager. 

• Maximising volume and revenue in cash sales and credit sales for increased profitability 

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